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Live Workshop · Canggu, Bali

The Biggest Business Blocks That AI Solved For Me

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Itinerary
  • Intros
  • Where AI capability actually starts, and where it goes
  • Why you can't serve if you can't earn
  • The blocks that used to run my business
  • Live demos: the tools and agents that solved them
  • Your turn: what would you build back
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Joe Che

Founder · Business Mentor · Number One Bestselling Author

  • Built 26 businesses over the last 30 years.
  • Trained over 90,000 people, including through building New York City's largest business automation and business process training company
  • Founder 2 AI companies.
  • Creator and facilitator of the AI Business Automation Mastermind, a weekly systems-focused mentorship group, now on its third cohort with over 60 people.
  • Led thousands of events and built communities in over 52 countries and 700 cities
  • Mentor and fractional co-founder for women-led small businesses, helping early stage SMB's grow with clarity and alignment
  • Creator of The Connection Map, a practical framework for understanding and improving human relationships
  • Founder of The Ikigirl Framework, guiding purpose discovery and aligned income
  • Host of three podcasts, including Women of Soul-Aligned Business
Joe Che portrait
As seen in The New York Times, Univision, Business Insider, CBS, and NPR
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Your Host

Marina Choueri

Founder, Ascend to Bali · Super-Connector · Event Producer

  • Known across Bali and Dubai as a true super-connector, the person who brings the right people into the same room
  • Runs Ascend to Bali, curating founder dinners, retreats, and community events
  • Went through Joe's AI Business Mastermind herself and came out with Magenta, her own always-on AI co-founder
  • Hosting tonight because she has lived the shift firsthand and wants her network to see it too
Marina Choueri portrait
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AI Capability Levels

Level 0: AI Bystander Awareness that AI exists.
Level 6: AI Tool Power User Can use AI across daily tools.
Level 1: AI Question Asker Can ask direct questions and get useful answers.
Level 7: AI Builder Can build usable digital assets with AI.
Level 2: AI Searcher Can use AI instead of search for learning and practical guidance.
Level 8: AI Automator Can connect AI to workflows and data movement.
Level 3: AI Writer Can draft and improve communication.
Level 9: AI Workflow Owner Can run repeatable AI workflows.
Level 4: AI Creator Can create visible assets.
Level 10: AI Assistant Owner Can use a personalized assistant that supports real work.
Level 5: AI Contextual Operator Can give AI enough context to produce non-generic work.
Level 11: AI Agent Operator Can delegate action-taking tasks to agents.
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AI Capability Levels

Level 12: AI Agent Manager Can manage multiple specialized agents.
Level 30: AI Movement Builder Can make a way of working spread.
Level 15: Provider-Agnostic AI Operator Can choose models based on task fit.
Level 35: Frontier AI Engineer Can build frontier-level AI systems or infrastructure.
Level 18: AI-Native Business Builder Can create measurable business outcomes with AI.
Level 38: AI Model Platform Builder Can help build or operate model platforms.
Level 20: Autonomous Revenue Operator Can use AI to create and test money-making experiments.
Level 40: AI Frontier Platform Architect Can architect AI platforms other serious builders rely on.
Level 25: AI Product / Platform Builder Can make AI systems useful beyond the creator.
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The System

How It All Fits Together

This is the actual architecture behind every demo you are about to see.

Masterminds HQ system architecture diagram
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The Truth

You can't serve if you can't earn.

Every block on this list was costing me money before it was ever costing me time. I could not mentor, host, or show up for anyone else while my own business was quietly bleeding out underneath me. Fixing it was not selfish, it was the precondition for being able to help.

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“Profit is not the opposite of purpose. It is what pays for the purpose to keep going.”

Joe Che
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Block 1 of 9

Focus

The block that had me starting fifteen things and finishing none of them.

  • Every notification treated like an emergency
  • Jumping between six half-built ideas in one afternoon
  • No clear answer to "what should I actually be doing right now"
  • Busy all day, nothing to show for it by night
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Live Demo · Focus

The Task List

Holds everything else so my head does not have to.

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Live Demo · Focus

The Projects

Shows me what is actually in motion, so I stop starting things that never finish.

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Live Demo · Focus

The Strategist

Tells me the one thing that actually moves the business, not the loudest thing.

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Block 2 of 9

Perfectionism

The block that kept everything almost ready and nothing shipped.

  • Rewriting the same post ten times before it ever went out
  • Sitting on offers because they were not perfect yet
  • Confusing more editing with more value
  • Waiting for a kind of permission that was never going to arrive
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Live Demo

Perfectionism, solved

The exact system that gets me from idea to shipped, without twenty rounds of second guessing.

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Block 3 of 9

Speed

The block that turned a one hour job into a three week wait.

  • Waiting on a designer, a developer, or an assistant to get to it
  • One request bouncing through five people before anything happened
  • Good ideas going cold before they ever launched
  • Competitors shipping while I was still in the queue
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Live Demo · Speed

Build a Landing Page and a ManyChat Giveaway

Watch both go from idea to live, in this room, in minutes.

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Block 4 of 9

Messaging

The block that had me sounding like everyone else, saying nothing that stuck.

  • Generic captions that could have come from any business
  • Losing my own voice trying to sound "professional"
  • Content calendars nobody ever filled
  • Saying a lot and being remembered for none of it
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Live Demo · Messaging

The Branding Agent

Builds the strategy and the assets, logo, colors, brand voice, from one conversation.

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Live Demo · Messaging

The Voice Profile

Locks in exactly how I sound, so everything it writes for me still sounds like me.

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Block 5 of 9

Communications Overwhelm

The block that had four different apps competing for my attention every single hour.

  • WhatsApp piling up faster than I could triage it
  • Email turning into a second full-time job
  • Instagram DMs and comments going stale for days
  • Telegram groups burying anything that actually mattered
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Live Demo · Communications

WhatsApp Mission Control

One page that shows every conversation that needs me, drafts the reply before I open it, and archives the rest on its own.

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Live Demo · Communications

Emmy, the Email Agent

Runs my email like a comms manager, triaging the inbox and drafting replies four times a day.

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Live Demo · Communications

Teddy, the Telegram Agent

Keeps Telegram clean, clearing junk and stale chats before they pile up.

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Live Demo · Communications

The Instagram Agent

Reads DMs and comments and drafts replies so nothing goes stale for days.

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Block 6 of 9

Sales and Marketing

The block that had leads going cold because nothing followed up on its own.

  • Leads sitting in a spreadsheet nobody opened twice
  • Ad spend with no clear read on what actually worked
  • DMs and comments that were real buying signals, missed
  • Follow-up that only happened if I remembered to do it
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Live Demo · Sales and Marketing

The CRM

Every lead, contact, and conversation in one pipeline, so nothing slips through the cracks.

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Live Demo · Sales and Marketing

The Meta Ads Agent

Watches spend and performance across Facebook and Instagram ads, so I know what is actually working.

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Block 7 of 9

My Connections and Relationships

The block that had me relying on memory to know who actually mattered in my network.

  • Losing track of who I already knew and how
  • No way to see the whole web of relationships at once
  • Forgetting to follow up with the people who mattered most
  • Opportunities missed because I did not remember who could help
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Live Demo

The Relationship Graph

Once this block is fully unblocked, this is where I show my whole network mapped out, live.

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Block 8 of 9

Content Creation

The block that had me posting generic content, alone, with no system behind it.

  • Every hook sounding like the last one
  • No visual system, just text on a plain background
  • Doing every post myself because nobody else could sound like me
  • Good ideas dying in a notes app instead of becoming content
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The Concept

Understanding Hooks

Every piece of content lives or dies in the first two seconds. There are two kinds of hooks, and you need both.

Visual Hook What stops the scroll before anyone reads a word: the image, the motion, the face.
Text Hook What earns the next three seconds: the line that makes someone need to know what happens next.
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Live Demo · Content Creation

The Hook Lab

Generates scroll-stopping hooks from my own brand voice, both the line and the visual.

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Live Demo · Content Creation

The Carousel Builder

Turns one idea into a full multi-slide carousel, branded and ready to post.

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Live Demo · Content Creation

Getting My Team Into All Sorted

How I bring an employee into the same system, so content keeps moving even when I am not the one making it.

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Block 9 of 9

Disorganized Systems

The block that had every client relationship living in scattered notes instead of one clean record.

  • Notes scattered across three different apps after every client session
  • No consistent record of what was actually agreed to or delivered
  • Clients left guessing what happens next
  • Follow-up work falling through the cracks between sessions
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Live Demo · Disorganized Systems

Post-Session Client Wrap-Ups

Watch a session turn into a clean, organized wrap-up automatically, notes, next steps, and follow-up, without me writing any of it by hand.

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Masterminds HQ

The AI Business Automation Mastermind

Weekly live builds, not another course you save for later and never open.

"This had already paid for itself, completely."

Quincee Lark

"Learning how to use AI in a proper way and knowing when to use what has saved me literally at least 20 to 25 hours a week."

Miia Nern

"I can build a business with five employees through agents and Claude, saving me so much money."

Jenny Jessen

"After just the first two sessions, I was building my own website from scratch."

Ronnie Ansara

"At least half, if not three quarters of my time has been saved."

SunDari Marci-Lock

"Small landing pages that could have taken three days or more in the past could take me 30 minutes."

Tiyana Jovic
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Masterminds HQ

Join the AI Business Mastermind

Weekly live builds, not another course you save for later and never open.

  • Cohort 4 starts August 10
  • Two live sessions every week
  • 12 weeks live plus 3 bonus weeks
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Stay Connected

QR code to connect with Joe Che
Connect with Joe Che
QR code to message Joe Che on WhatsApp
Joe's WhatsApp

Scan either one. The first opens a short form so I know where you are in your journey, the second messages me directly on WhatsApp. I read every one myself.

Masterminds HQ @joe.che.official