Slide 01

Increase Sales, Reduce Busy Time

By Joe Che July 29, 2026
Slide 02
Itinerary
  • Intros
  • The path to increased sales and reducing busy time
  • Where you are in your AI journey
  • Who you are really serving
  • What you secretly hate
  • How to clear out what you secretly hate doing
  • Choosing the right traction channels
Slide 03

Joe Che

  • Built 26 businesses over the last 30 years.
  • Trained over 90,000 people, including through building New York City's largest business automation and business process training company
  • Founder 2 AI companies.
  • Hosted three AI Business Automation Mastermind cohorts with over 60 people.
  • Led thousands of events and built communities in over 52 countries and 700 cities
  • Mentor and fractional co-founder for women-led small businesses, helping early stage SMB's grow with clarity and alignment
  • Creator of The Connection Map, a practical framework for understanding and improving human relationships
  • Founder of The Ikigirl Framework, guiding purpose discovery and aligned income
  • Creator and facilitator of the Business Automation Mastermind, a weekly systems-focused mentorship group
  • Host of three podcasts, including Women of Soul-Aligned Business
Joe Che portrait
As seen in The New York Times, Univision, Business Insider, CBS, and NPR
Slide 04
The Problem:

Most founders are either not using AI, or using it in ways that create more noise

  • Making more content
  • Getting lost in tools
  • Fighting with prompts
  • Automating random tasks
  • Feeling frustrated that it still does not quite work
Slide 05

AI Capability Levels

Level 0: AI Bystander Awareness that AI exists.
Level 6: AI Tool Power User Can use AI across daily tools.
Level 1: AI Question Asker Can ask direct questions and get useful answers.
Level 7: AI Builder Can build usable digital assets with AI.
Level 2: AI Searcher Can use AI instead of search for learning and practical guidance.
Level 8: AI Automator Can connect AI to workflows and data movement.
Level 3: AI Writer Can draft and improve communication.
Level 9: AI Workflow Owner Can run repeatable AI workflows.
Level 4: AI Creator Can create visible assets.
Level 10: AI Assistant Owner Can use a personalized assistant that supports real work.
Level 5: AI Contextual Operator Can give AI enough context to produce non-generic work.
Level 11: AI Agent Operator Can delegate action-taking tasks to agents.
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AI Capability Levels

Level 12: AI Agent Manager Can manage multiple specialized agents.
Level 30: AI Movement Builder Can make a way of working spread.
Level 15: Provider-Agnostic AI Operator Can choose models based on task fit.
Level 35: Frontier AI Engineer Can build frontier-level AI systems or infrastructure.
Level 18: AI-Native Business Builder Can create measurable business outcomes with AI.
Level 38: AI Model Platform Builder Can help build or operate model platforms.
Level 20: Autonomous Revenue Operator Can use AI to create and test money-making experiments.
Level 40: AI Frontier Platform Architect Can architect AI platforms other serious builders rely on.
Level 25: AI Product / Platform Builder Can make AI systems useful beyond the creator.
Slide 07
What AI Is Good For:

Amplifying a Clear Signal

  • What am I really here to do?
  • Who am I really here to serve?
  • Do I have a real product or service?
  • Am I creating a journey that leads people somewhere valuable?
AI can help you build an ecosystem, but it cannot replace the truth of the offer.
Slide 08

Human vs System

The goal is not to remove the human. The goal is to remove the work that keeps the human from doing their real work.

Human Signal / Taste / Discernment / Relationships / Trust / Deep client work / Final decisions
System Repetitive tasks / First drafts / Landing pages / Follow-ups / Payment links / SOPs / Content repurposing / Client onboarding
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Leverage Map

Content Hooks / Captions / Emails / Scripts / Newsletters
OFFERS Positioning / Landing pages / Pricing / Checkout links / Lead magnets
Operations SOPs / Onboarding / Follow-ups / Admin / Workflows
Decision Support Clarifying ideas / Comparing options / Seeing blind spots / Choosing next steps
Slide 10
Your True Offer

What are you really serving people with?

  • What were you put here to help people with?
  • What transformation do people come to you for?
  • Are you actually spending your time on that?
  • Or are you buried in the machinery around it?
Intuition clarifies the signal. AI removes friction around the signal.
Slide 11
What Drains You?

Write down the work you secretly hate doing.

  • What drains you?
  • What do you procrastinate on?
  • What pulls you outside your zone of genius?
  • What do you think you should be doing?
  • What repeats every week that you resent?
Slide 12

What would you do with 20 hours back?

QR code to mastermindshq.business/ai-dream https://mastermindshq.business/ai-dream
Slide 13

Choosing Your Traction Channel

All nineteen channels, ranked for a mastermind student's business.

Top six for mastermind students
1. Referrals
2. Content Marketing
3. Community Building
4. Speaking Engagements
5. Email Marketing
6. Business Development
Worth testing next
7. Engineering as Marketing
8. Existing Platforms
9. Public Relations
10. Social & Display Ads
11. Targeting Blogs
12. SEO
13. Affiliate Programs
The rest
14. Offline Events
15. Sales
16. Unconventional PR
17. Search Engine Marketing
18. Offline Ads
19. Trade Shows
Slide 14

Results

QR code to mastermindshq.business/ai-dream/wall https://mastermindshq.business/ai-dream/wall
Slide 15

The People Building This

A few of the founders across our cohorts.

Joe Che Joe Che 30 years, 22 ventures, business automation systems.
Daniel Holloway Daniel Holloway Scaled to $45k monthly revenue with AI-driven sales systems.
Alla Demutska Alla Demutska Clinical psychologist, 15+ years in trauma recovery.
Sophia Fox Sophia Fox Founder of Sisterhood OS, a global women's community platform.
Johanna Bieber Johanna Bieber Somatic coach building Johananda, guiding embodied self-inquiry.
Ronnie Ansara Ronnie Ansara 20+ years of Fortune 500 leadership, now building his own ventures.
Pina Maria Muckle Pina Maria Muckle Reiki Master, intuitive coach, Wealth Being Live Experience Host.
Naomi Galinski Naomi Galinski Somatic trauma therapist and nervous system specialist, PhD.
Marina Jaubert Marina Jaubert Real estate consultant and super-networker.
Jenny Jessen Jenny Jessen Founder of a German school for feminine embodiment and ritual arts.
Slide 16
Masterminds HQ

The AI Business Automation Mastermind

Weekly live builds, not another course you save for later and never open.

"The Mastermind gave me a whole company of AI support, and it freed up my brain to create."

Alla Demutska

"I can build a business with five employees through agents and Claude, saving me so much money."

Jenny Jessen

"After just the first two sessions, I was building my own website from scratch."

Ronnie Ansara
12 weeks live + 3 bonus weeks Two live sessions every week Cohort 4 starts August 10 mastermindshq.business
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Stay Connected

QR code to connect with Joe Che
Connect with Joe Che
QR code to message Joe Che on WhatsApp
Joe's WhatsApp

Scan either one. The first opens a short form so I know where you are in your journey, the second messages me directly on WhatsApp. I read every one myself.

Masterminds HQ @joe.che.official