This is not a course you watch

It sits in between three things, and it is deliberately none of them on their own.

The four ways to experience it

From fully live and supported to fully self-paced. The rest of this section breaks down each one: what it means, the pros and cons, and who it is for.

• Option 1The Full Experience
  Join the live two-hour session every week and build through it together, with instant support.
• Option 2The Pre-Prepared Way
  Watch the modules first, work on your own, and join live only if you get stuck.
• Option 3Watch the Replays
  Catch up after the live session happens, on your own schedule, with every section labeled.
• Option 4The Focus Sprint
  Batch several sessions every couple of weeks to move fast in focused blocks.

One thing stays the same: whichever way you choose, please check in at least once a week so I can keep you on track.

Option 1: The Full Experience

Join the live two-hour session every week, where we work through the material together, live.

Option 1: The Full Experience

Option 2: The Pre-Prepared Way

Watch the concise, pre-recorded modules before the session, work through it on your own, and drop into the live call only if you get stuck.

Option 3: Watch the Replays

Watch after the live session happens. You get both the edited modules and the full live recordings.

Option 4: The Focus Sprint

Do multiple sessions every couple of weeks, watching several replays in a row to bang things out quickly.

Whatever you choose, please check in

Do a quick check-in at least once a week so I can keep track of your progress, keep eyes on you, and make sure you never fall behind.

• Message the group when you finish a session on your own, so I can log your progress
• Pop into the first 15 minutes to celebrate wins and say hello, then bow out
• Or join near the end of the live call to bring any questions
• Get stuck working solo? Jump into the full live session any time to learn

Please don't race far ahead

This mastermind is paced on purpose: each session is a step in a specific three-month journey, with time built in to integrate each lesson and upgrade your business.

• I change the material every week to serve the current cohort
• Future sessions may look completely different from what you preview
• I will not stop you, but the TAs and I cannot support questions about future sessions

Most programs hand you information. This one hands you output.

We build this together, around what you are actually trying to fix

Bring the real problem. The messy one you have been avoiding. That is the one we point the tools at.

• Tell us the bottleneck, not the polished version
• Ask in the room, not in your head
• What you build gets shared back so nobody solves it twice

Keep up with the course

The prep is deliberately small. It is not homework for its own sake, it is the setup that lets the live session actually build something.

Who watched the welcome video?

Honest hands. There is no wrong answer, it just tells me how much to cover right now.

• Watched it, ready to go
• Started it, did not finish
• Did not know there was one

Thirty seconds each

Keep it short. We have a lot to build today.

• Your name and where you are joining from
• What your business actually does
• The one thing you want automated by the end of this

Let us walk through the portal

Everything lives here. Sessions, prep, replays, agreements, and the resources for each build.

The mastermind agreements

These are in the portal too. Read them properly. They are short, and they are the reason this room works.

• What is said here stays here
• Show up on camera when you can
• Ask the question you think is too basic
• Share what worked, not just what you are proud of
• No pitching the room

How this mastermind actually runs

Claude Code, right inside the Claude desktop app

You do not need a terminal and you do not need to be a developer. It lives in the app you already have open.

Getting Claude Code running

• Open the Claude desktop app
• Turn on Claude Code from the settings panel
• Point it at a new folder for your work
• Say hello to it and watch it answer

Install the Web Design Manager

Claude Code can build. The Web Design Manager tells it what good design looks like so you do not have to know.

In shop class, nobody starts with the house

You start with a birdhouse. Not because anyone needs a birdhouse, but because it teaches you the hammer, the nails, and the saw.

Build a very simple website

One page. Nothing clever. The goal is to go from an empty folder to something you can look at in a browser.

• Tell Claude Code what the page is for
• Let the Web Design Manager shape how it looks
• Open it in your browser and look at it
• Change one thing and watch it update

What you should have by the end of today

Write down what your first page needs to say

A few clear images are enough to start

Bring one good photo of yourself and any brand or business images you want the page to use.

• Choose clear, well-lit photos
• Headshots and candid images both work
• Bring a few options so you can decide what fits the page
• If something is missing, use a clean placeholder and name it

If you already have a website, bring its content and assets

From Claude Desktop to a live first page

Open Claude Code and choose your working folder

• Open Claude Desktop and sign in
• Click Code at the top left
• Confirm that your working directory appears above the prompt box
• Stay in the app for the rest of this session

Create or sign in to GitHub, then star WebFetch

GitHub gives your project a home online. Starring the public WebFetch repository gives you a clear path back to the official project.

Set up the website-building tools

Bring a public reference site, then make your own version

• Study the structure, hierarchy, spacing, color direction, and responsive behavior
• Tell Claude about your business, offers, and the files you want to use
• Build an original mobile-responsive Next.js page
• Use your own assets, or clean placeholders for anything missing

Give your first page one clear job

Preview the page, then change one thing at a time

• Run the local development server in the website folder
• Open the localhost address that Next.js reports
• Look at the hero, services, images, and the call to action
• Ask Claude for one concrete change, then see the result before asking for another

Create a Vercel token, and keep it private

Vercel will host the live version of your site. The token connects your project to your own Vercel account.

Connect the project to Vercel and deploy to production

• Confirm you are in the right website folder
• Confirm .env is ignored and the Vercel CLI works
• Link the project to your Vercel account without displaying the token
• Deploy, then copy the real production URL Vercel returns

Preview the production site before you share it

Use effects to support the page, not decorate it

Twelve effects worth trying with restraint

A first website is allowed to keep changing

• Change the colors to match your brand
• Add a testimonials section when you have real testimonials
• Adjust the hero headline so the value is clearer
• Add a contact path that makes sense for your business

What Claude knows about you when you say hello

Nothing. Every session starts from zero. That gap is what today closes.

By the end, your AI works like it knows you

Connect any more sources you want your second brain to take from

Composio is already set up. Open Connect, look at what is linked, add anything that holds information about you: Gmail and Drive first, then Dropbox, Notion, whatever you actually use.

The skill that makes Claude write like you instead of like a robot

• Turns AI-sounding drafts into something you would actually send
• Keeps facts, dates and numbers exactly as written
• Works on emails, posts, website copy and anything outward facing
• Gets better every time you correct it

Install first, build secondOne prompt from the portal installs it and proves it works. The mega prompt in Part D then uses it to build your voice profile from your own writing.

A pile of notes becomes a library with a card catalogue

• One small file per thing: a project, a client, an offer, an idea
• Every folder has an _index.md, one line per file
• BRAIN_DUMP.md at the root is the master index Claude reads first
• Claude scans the index, then opens only the one or two files it needs

Why it mattersClaude cannot read your whole brain every session. A small index means it finds the right note fast without burning tokens on thousands of lines of raw notes.

Paste the mega prompt and let it run

• Ingests your ChatGPT and Claude exports, plus LinkedIn or Instagram if you dropped one in
• Pulls documents and sent emails from your connected apps
• Organizes your work, projects and ideas inside brain_dump_map
• Builds your voice profile from your genuine writing samples
• Promotes and updates your context files so Claude understands you in every session
• Schedules a daily refresh so it never goes stale

Thirteen steps, one pass, and it can resume if it stops

See your second brain as a map

Before you read anything, look at the shape of it.

• Reads BRAIN_DUMP.md and PROJECTS.md, changes nothing
• Draws one picture: folders as boxes, projects and clients inside them, lines where they connect
• Saves it as one web page inside brain_dump_map and opens it in your browser
• Tells you which part is fullest and which needs more from you

Review what it built and fill the gaps

Looking over the shoulder of one window, or texting an assistant at your desk

Turn on Remote Control for every new session

• Claude Desktop, Settings, General
• Turn on Connect new sessions to Remote Control. Do this once and forget it
• Already-open session? Type /remote-control once

Why it sometimes looks like it turned itself offThe link drops when the laptop sleeps, you quit Claude Desktop, or you close the conversation. The always-on setting only kicks in for brand new conversations. Type /remote-control again and you are back. It catches everyone once.

Find that session on your phone

• Open the Claude app on your phone, tap the menu at the top left
• Tap Code, the </> icon. Your Claude Code sessions are listed by name
• Tap yours. You are in the same session as your laptop, synced in real time

Leave it openThis is the Code section, not Chats. It is your portal now. You do not close it.

Try a slash command on your phone

• Tap into the message field and type a forward slash /
• A menu of your installed skills appears. Tap any skill to run it
• Try /speak-human. Your voice profile from Step 5 is already loaded, so paste any draft and it comes back sounding like you

One gateway, a thousand apps

Composio is the connection hub. Authenticate once, and it bridges 1,000 plus apps into Claude.

• You log in once, inside Composio, not inside a prompt
• Claude asks Composio, Composio talks to the app
• Gmail, Drive, Sheets, Notion, Slack, Shopify, and more

Go deeper Composio holds the authentication and the permissions for every app, so your passwords never touch a conversation.

Connect Google, then build agents that stay

Three moves. We connect Google together, build an Email Agent, then branch into the app and agent that matter to you.

Open Claude Code and create your Composio account

Two tabs open for the rest of this session: Claude Code, and app.composio.dev in your browser.

• Run claude --dangerously-skip-permissions
• Sign up free at app.composio.dev
• Ask Claude to add Composio Connect

On screen This is the Composio top navigation. Click All Toolkits to find the apps you want to connect.

Find the three Google toolkits

Search for and connect Gmail, Google Sheets, and Google Drive. All three use OAUTH2, so the process is identical for each.

• Gmail, so your AI can read and draft your email
• Google Sheets, for models and tracking
• Google Drive, to pull your documents into your brain

Do all three It is the same four clicks each time. Do them back to back and you are done in a few minutes.

Leave the defaults, create the auth config

Click into each app, change nothing, and hit Create Auth Config at the bottom.

• Do not touch the scopes or the advanced settings
• The defaults are what we want for all three apps
• One auth config per app, then move on

What this is The auth config is just the permission slip Composio uses to talk to that app on your behalf.

Connect Account and sign in with Google

Once the auth config exists you land on the app page. Click Connect Account in the top right.

• Click + Connect Account top right
• Sign in with the Google account you use for business
• Repeat for Gmail, Sheets, and Drive

Use the right account Connect the Google account your business actually runs on, not a personal one you never check.

Grab your API key and hand it to Claude

Settings, then the API Keys tab. Copy an existing key or create a new one.

• Composio dashboard, Settings, API Keys
• Copy a key, or click New API key
• Paste it into Claude Code so it knows which account to use

Say it plainly "Here is my Composio API key" and paste it. Claude stores it and wires up the connection for you.

This is what done looks like

Open Connected Apps. If Gmail, Google Sheets, and Google Drive are showing as connected, you are ready.

• Three connections showing, one per app
• Nothing in an error or pending state
• Come back to this page for every new app you connect

Stuck here? Say so now. Everything after this point assumes the connection is live, so we fix it together before we move on.

Three tests, right now

Do not take my word for it. Make it do something useful in the next five minutes.

• Read my last 30 emails and tell me what actually needs me today
• Email me a summary of what I built in this session
• Pull my Drive documents into my brain dump

Give Claude a job it can repeat

The build prompt does three things a normal request does not: it saves the agent, registers the skill, and runs it live.

• Save the Email Agent to a file so it survives between sessions
• Register it as a skill so Claude knows when to reach for it
• Run it once live before you trust it with your inbox
• Sort recent email into: reply today, real leads, routine, and safe to ignore or archive

Run it again, and confirm it sticks

Trigger the Email Agent again in this same session. That proves it is a real agent, not a one-off answer.

• Use the trigger phrase and watch the agent reach for its saved skill
• Confirm it reads recent email and follows the same triage process
• If the trigger phrase does nothing, the skill did not register

Pick the tool you open most and enjoy least

Notion is a great first choice. Choose the tool where one small agent would take real friction out of your day.

• Open All Toolkits and find your app
• Create Auth Config with the defaults
• Connect Account and sign in
• The same four clicks you used for Google

Honest tradeoffComposio is the fastest way to reach these apps, but it is not always the most token-efficient path. As members get more advanced, they will write direct API calls for the few tools they lean on hardest.

Use the pattern, then put a human gate where it matters

Answer three questions before Claude builds: what goes in, what comes out, and how often it should run.

• Create the agent file, register it as a skill, and run it live on real data
• Reading and organizing can run freely
• Sending, posting, messaging a real person, moving money, or deleting data needs explicit approval every time

Eight moves, one session

We install it, point it at your real business, and you leave with one thing you are actually going to change.

• Install the agent, then tighten your mission and your offer
• Build your first brand brain, the file everything else inherits from
• Score your website for ideal customer fit, then map your funnel end to end
• Pick better entry points, then commit to one upgrade you finish this week

Four things in front of you

• Your website or landing page URL, whichever page people actually land on
• Your current offer in one rough paragraph: who it is for, what changes, what you charge
• Anything brand related you already have: old taglines, a bio, testimonials, pricing
• Claude Code updated, so the install does not trip on an old version

What a brand brain actually is

One file that holds who you serve, what you promise, and how you sound. Every piece of copy after this starts from it instead of from nothing.

• Your positioning: for whom, you are the only what, and why they should believe it
• Your ideal customer in their own words, not demographics
• Your voice rules, including the things you never say
• Your proof: real testimonials, real numbers, nothing invented

It did not learn branding from vibes

Nineteen frameworks and thirteen playbooks, every one built from named, published work with sources on file.

One parent, many children

Your top level brain sets the voice. Each project inherits it, and an offer can hang off any project that needs its own rules.

• The parent holds your voice, your audience, and your throughline
• Each project adds its own positioning and its own proof
• An offer only splits out when its audience or promise genuinely differs

One for you, one for each thing you sell

The top level is who you are across everything. Under it, each project or offer gets its own, and inherits from the parent.

What a finished positioning statement sounds like

• For purpose driven founders, creatives, and conscious professionals
• Who are building careers and public voices that do not quite feel like them, and cannot find the throughline
• I help them take brave steps toward alignment in their careers, their connections, and their communication
• That no career coach or business course provides, because it is not a formula, it is a proof of concept

One prompt, and it is yours

Same move as every other agent you have installed this cohort.

• Run claude with permissions skipped, the way you have all cohort
• Paste the Branding Agent install prompt from the portal
• It registers itself, so your system knows when to reach for it

Hone the mission before you touch the words

Branding without a settled mission is decoration. The agent will happily write you beautiful copy for a business you do not actually want to run.

• What are you actually here to do, in one sentence, in your own language
• Who is it for, and just as importantly, who is it not for
• What has to stay true even when it costs you a sale

Tighten the offer, then everything inherits from it

Who it is for, what changes for them, why you, and what it costs. Every downstream asset gets easier once this is settled.

• Name the transformation, not the deliverable
• Say who it is not for, out loud, in the offer itself
• Ground every claim in what you actually deliver today

First pass brand brain, on file

Now it writes the file. This is the artifact you reuse for the rest of the cohort and well past it.

• Feed it your mission, your offer, and anything brand related you brought
• Let it draft, then read every line and correct what is not true
• Save it into your project so every future agent can find it

Score your site for ideal customer fit

Now it knows your offer, put it on the page people actually land on.

• Score the page for fit with the customer you just defined
• Get concrete copy fixes, line by line, not general advice
• Find what a first time visitor cannot tell in five seconds

Map the funnel, then find the leak

From free value through to high ticket, laid out so you can see where people actually stop.

• Map every step from first contact to paid
• Mark where people drop, and why, step by step
• Name the one step doing the most damage

Better giveaways and entry points

Ranked by fit with your customer and by how much of it you can automate.

• Generate entry points that match the customer, not generic lead magnets
• Rank them by fit first, then by how automatable they are
• Kill anything you would resent making every week

Five moves, one session

We make the business visible, look inside my real system, then install the first version of yours.

• Understand what Mission Control is and what it is for
• See how tasks, projects, and people connect
• Watch three real examples from my business
• Install your first Mission Control and prove it is running
• Create your own mission control dashboard.

The front door to your business

It is the place you open to see what needs doing, what is moving, and what needs a decision from you.

One dashboard. Four living systems.

Tasks, projects, people, and operations stop living in separate worlds. That is when the scattered pieces start acting like one business.

Three things I used to hold in my head

These are real parts of my business, not made-up examples for the session.

One Mission Control that is yours

The first version only needs three useful surfaces.

Your Task Board

One place for the work, with enough structure to tell you what deserves attention next.

• See what is ready, in progress, waiting, and done
• Keep the next action visible without carrying it in your head
• Connect a task to the project and person it belongs to

Your Projects Board

A short list of the things actually in motion, so half-started ideas stop pretending they are priorities.

• See which projects are active, waiting, or complete
• Know the next move without reopening every document
• Keep tasks connected to the outcome they are supposed to create

Your CRM, installed inside the same system

You will confirm it is there, opens correctly, and is ready for the people your business depends on.

Stay Connected

Connect with Joe Che

Joe's WhatsApp

Scan either one. The first opens a short form so I know where you are in your journey, the second messages me directly on WhatsApp. I read every one myself.

IG: @joe.che.official

newyork1@gmail.com